SAP GANGES
The Business Network for Retail
As like the GANGES or the RIVER GANGA in India connects the country with taking everything along, in an
organized manner and cleans the things. Even after that the water of the GANGES
is transparent. Similarly SAP has
recently launched, a Cloud-based HANA offering, SAP Ganges to connect the retail
market in India.

The
manufacturers, wholesalers, and distributors may be forced to rely on a delayed
information flow and lack the infrastructure to connect and manage data from
their own customers, especially when their operations are scattered across the
country. That limits the growth potential of the market and they have a risk of
not being able to compete for business just in time.
SAP has
tried to address this issue in India with SAP GANGES.
SAP Ganges will
connect the consumer products companies (CPG-Consumer Packed Goods) with their distributors
and retailers and gives them real-time information to improve their supply
chain efficiency every day.
It will transform the business with the insights generated form the
last-mile-connectivity enabled by SAP
Ganges.
This solution uses the
cloud platform and is designed to enable FMCG companies to obtain greater
visibility into their sales network - who is selling how much of what, etc -
and enable better forecasting.It enables distributors to take orders, track inventory at retail stores and receive payments digitally.

Each time the retailer punch the information about items sold, the data goes to a SAP cloud centre running on its Hana (in-memory, big data computing- see my article SAP Hana) platform, which captures and analyzes all data. The FMCG companies can get to know what products are moving and where. FMCG companies can send out promotions (discounts) to retailers through this system, and can even target the small retailers.
At the other end, the retail (kirana) store can quickly understand at the end of the day what its collections have been, what it has sold, and send messages for replenishments.
The solution will be integrated with point of sale (PoS) devices.
This solution will:
§ Improve the supply chain efficiency
§ Measure the effectiveness of marketing &
promotion spends
§ Increase the revenue due to increased retailer
capital
§ Improve the
order fulfilment rate with more immediate and accurate purchase orders
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