It enables distributors to take orders, track inventory at retail stores and receive payments digitally.
It enables banks to assess credit eligibility of retailers. And it enables retailers to connect to their business network.
Each time the retailer punch the information about items sold, the data goes to a SAP cloud centre running on its Hana (in-memory, big data computing- see my article SAP Hana) platform, which captures and analyzes all data. The FMCG companies can get to know what products are moving and where. FMCG companies can send out promotions (discounts) to retailers through this system, and can even target the small retailers.
At the other end, the retail (kirana) store can quickly understand at the end of the day what its collections have been, what it has sold, and send messages for replenishments.